STEP 1: Initial Keyword List Creation
Determine what you think is a good list of keywords and phrases to describe your product.
Think about keywords from an internal business perspective.
Then, think about what keywords your target audience will use to find your type of product.
Determine what pages you will create in support of your product.
Do the same keywords and phrases you originally created still apply?
- Do you need to add more?
- Do you need to delete any?
Determine what pages will be optimized for what keywords.
You probably shouldn’t optimize every page for every keyword you can think of.
What approach?
- Top-level page gets the general keywords? Lower-level pages get long-tailed keywords?
- Your most important page gets the most optimization?
A useful tool!
SEO Meta is is a Google Chrome extension that allows you to check meta-data and display main SEO information for the best SEO
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